Snapchat hopes massive app changes will attract new users

Snapchat hopes massive app changes will attract new users

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Snapchat is making the changes after reporting disappointing earnings.

Snapchat CEO Evan Spiegel has revealed that Snapchat’s app might be undergoing a main remodel, after the organisation fell quick of predicted growth projections for the region.

In a letter to investors, Spiegel blamed the problems on the service being too hard for many users to recognize. “One factor we’ve got heard over time is that Snapchat is tough to understand or hard to use,” he wrote — adding that, “Our group has been running on responding to this comments.”

modifications may want to alienate some users

amongst those answers is probably to be greater of a focus on personalization for its Snapchat tales. Spiegel writes that, “we are developing a new answer that offers every of our 178 million day by day lively customers with their personal testimonies revel in.”

despite the fact that information are sparse, he notes that this can leverage, “the wonderful advantages of system gaining knowledge of with out compromising the editorial integrity of the tales platform that we have worked so hard to construct.”

curiously, the Snapchat CEO advised that something adjustments it makes will no longer prove to be a minor facelift for the provider, but instead some thing on the way to be, “disruptive to our business inside the quick term,” and could chance alienating individuals of the Snapchat network once they use the redesigned app.

however, he writes that, “We’re inclined to take that hazard for what we consider are sizable long-term benefits to our commercial enterprise.”

Snapchat’s third quarter delivered in $207.nine million, substantially much less than the $235.five million that analysts had been looking forward to. shares fell considerably as a end result, losing down via as much as 22 percentage, before eventually settling at a drop of 17 percentage.

Snapchat lately updated its app to warn customers if the recipient in their messages tries to use iOS 11’s new display screen recording characteristic to save a copy of a video.

Snapchat hopes massive app changes will attract new users

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